Social Media content writer

Cebu City, Cebu, Philippines
April 18, 2019
Views: 87
Purpose: Wanted
Required Career Level: Experienced Professional
Job shift: Full Time
Positions Available: 1
Description:
Key Responsibilities:

Deliver valuable, insightful and relevant copy and related content to be delivered with specific business objectives mostly focused on Digital and Social Media related initiatives.
Write compelling, purposeful, branded copy for targeted personas, promotions and programs drives relevant and interesting engagement.
Develop engaging marketing copy for blog posts, websites, videos, slides, email newsletters, social media updates and etc.
Develop brand-specific copy strategy. Assess long-term content needs and recommend ways to integrate and streamline copy across multiple touch-points.
Create brand-specific content writing framework(s) to deliver key business and marketing objectives.
Edit, revise and proofreading all internal and external content tone/style/length/subject to drive engagement.
Ensure content reflects brand(s) guidelines including brand promise, brand voice and brand personality.
Collaborate with social media and digital teams to drive content idea generation that drives engagement and builds brand awareness.
Tracks trends of contents published by competitors.
Researching industry-related topics (combining online sources, interviews and studies)
Writing a clear marketing copy to promote our products/services
Preparing well-structured drafts using Content Management Systems
Coordinate with marketing and design teams to illustrate articles
Conduct simple keyword research and use SEO guidelines to increase web traffic
Promote content on social media
Identify customers’ needs and gaps in our content and recommend new topics
Ensure all-around consistency (style, fonts, images and tone)
Update website content as needed.

Key Skills and Experience:

With 2 years proven work history with relevant experience as a copywriter or related role
Minimum of 2 years' experience in a communications role, ideally for a large organization
Advertising agencies experience is preferred
Detail oriented, professional attitude, reliable
Flexible and adaptable with a “can do” attitude
Ability to work under pressure to meet objectives and deadlines
Ability to interface with vendors and effectively manage their expectations and requirements
Familiarity with web publications
Excellent writing and editing skills in English
Hands-on experience with Content Management Systems (e.g. WordPress)
BSc in Marketing, English, Journalism or related field.
Contact Information
Categories:   
Phone: 00971504049533
Address: Cebu City, Cebu, Philippines,

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